Oxxo Canal Tradicional

OXXO - Canal Tradicional

Pronto Detalle App (2024)

About Pronto Detalle

Pronto is a subdivision of OXXO, dedicated to supplying products to stores belonging to the traditional channel. Pronto's operations are nationwide in Mexico, and like any large operation, it requires digital tools to manage the business processes. One of the most important one is the Sales and Delivery App, used by the operational team to register all new orders, manage their clients and their routes to visit the stores.

Work

UX Design

UI Design

UX Research

Team

UX/UI Designer

Product Owner

Technical P. O.

The problem

Initially, Pronto relied on incomplete digital tools and basic MVPs, which became insufficient as the business grew. This highlighted the need for robust tools to meet operational demands and scale effectively.

Project goal

The goal of the project was to have an efficient, stable, reliable and scalable tool that would not only allow users to carry out their activities, but also facilitate processes and improve their performance.

Lean UX

This methodology is a way of working used in product design and development to improve user experience and achieve better results. It is based on iterative learning, collaboration and early feedback.

Lean philosophy

Maximize value while minimizing waste.

Design Thinking

Address challenges by focusing on the user and studying their needs.

Agile methodology

Provide speed and flexibility to adapt to the evolving business needs.

Validation & testing

Through rigorous usability testing and iterative validation, I ensured the design met user needs and business goals. Insights from real users shaped decisions, resulting in a product that's intuitive, efficient, and impactful.

Usability tests

To evaluate every new version of the app

Surveys

To quickly assess their feeling toward various updates.

A/B Testing

To determine the most effective solutions

Contextual testing

To determine the most effective solutions

Results

Most users were able to successfully complete the activities assigned to them. The feedback and sensations perceived during the tests were definitely very positive.

Impact in the operation

Once the app was ready and the launch plan was executed, the app's impact on the operation quickly became evident. Starting with the first impressions that were always positive, all the way to the main KPIs that we defined before launching, in order to keep track and quantify the effect that this app had in the operation.

15%

Less orders with error

Over

20%

Increment in the average ticket

Over

120%

Improvement in the overall perception of the app

70%

Less orders with error

20%

Less orders with error

55%

Less time spent per client

60%

More daily visits per salesman